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Herzliya Pituah (also, Herzliya Pituach) () is an affluent beachfront neighbourhood in the western part of the city of Herzliya, Israel, in the Tel Aviv District. Established in 1925, it has about 10,000 residents. Home to many wealthy Israelis, it is known for its hotels, restaurants and high-tech industry, and has the largest marina in Israel. It is considered one of Israel's most prestigious neighbourhoods.
Most buildings in the residential areas of Herzliya Pituah are , though there are also luxury apartments. Galei Tchelet Street, located on a cliff adjacent to the beach in the north-western part of the neighborhood, is the most expensive street in Israel, and is home to the residences of several foreign ambassadors. Adjacent to the beach is a strip containing several hotels. The Herzliya Medical Center is located in this strip. At the southern end of the hotel strip is the Herzliya Marina, which covers an area of 500 dunams (0.5 km²). The marina complex includes the Arena shopping mall and a variety of restaurants overlooking the water. It is the largest marina in Israel.
In the southeast part of Herzliya Pituah is the industrial zone. Originally home to factories, it is now a major high-tech center with local headquarters of companies such as Microsoft, Apple, SolarEdge, WeWork, Plarium and many Venture capital firms. The area has many restaurants and commercial areas.
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